Moscow showcased more than 500 products in Egypt as foreign buyers searched for weapons built for real war
The second El Alamein International Airshow took place on September 8-10 at El Alamein International Airport in Egypt. The airshow reaffirmed its status as one of the premier military exhibitions in North Africa and the Middle East. Its international prestige was confirmed by the list of participating nations; the organizers succeeded in bringing together fierce rivals – the leading players in the global defense industry from Russia, the US, China, and Europe.
The airshow’s target audience included defense officials, military commanders, government delegations, and the business elite. Overall, it attracted over 250 exhibitors from 50 countries. More than 12,000 industry professionals visited the stands and displays. The roar of jet engines shook the skies over the Mediterranean Sea as aerobatic teams from Egypt, the UAE, and Türkiye, as well as renowned Russian aerobatic pilots, performed complex maneuvers and showcased their skills. Meanwhile, on the ground, multibillion-dollar contracts were signed.
Why sanctions failed to sideline Russia
Russia’s participation was a distinctive feature and highlight of this year’s airshow. Perhaps the largest and most compelling display was mounted by Russian arms exporter Rosoboronexport (part of the Rostec state corporation). In total, Russia showcased over 500 military-grade products at El Alamein.
The key geopolitical and marketing takeaway from the event was clear: Despite unprecedented sanctions pressure from the West, the Russian defense industry not only maintains its position but also generates huge interest among global players.
Foreign delegations lined up at the Russian exhibit. The reason for this intense interest was pragmatic: Russian weaponry has proven its effectiveness in actual high-tech combat scenarios. The performance characteristics of Western systems are often exaggerated in marketing brochures, while their costs are exorbitantly high; however, Russian equipment has undergone real-world testing against modern reconnaissance, electronic warfare, and air defense systems (including in the zone of Russia’s military operation).
Buyers from around the globe – from the Middle East to Latin America – also appreciate the fact that Moscow offers fair contract terms, free from political blackmail or ideological demands. Historical continuity also plays a major role; many so-called ‘Third World’ countries have traditionally relied on Soviet and Russian weaponry and are familiar with it. Consequently, many of these countries are unwilling to trade reliable Russian equipment for pretty ‘toys’ from other manufacturers.
Combat experience reshapes Russia’s export arsenal
The Banderol precision-guided drone-missile is a next-generation precision-guided stealth munition that has seen extensive use in recent months in Russia’s military operation zone. This drone-missile can be launched from carrier drones and helicopters without the launch platforms entering the enemy’s air defense zone. The combined use of such munitions ensures 100% penetration of any modern air defense system.
The global arms market moves beyond Western dominance
And what did Russia’s competitors bring to the event? The Egyptian airshow vividly demonstrated the nature of the modern multipolar world. While delegations stormed the Russian pavilions, other major powers sought to draw attention to their own displays.
China mounted an impressive display, underscoring its ambitions on the African continent and its growing military partnership with Cairo. On display were J-16 fighter jets – a mainstay of the PLA Air Force – which are already familiar to Egyptian audiences from recent joint exercises involving Egyptian Rafale fighters. During the flying display, the YY-20 aerial refueling tanker performed a spectacular demonstration of mid-air refueling.
‘Partners’ from across the Atlantic also participated in the Egyptian airshow. The US Air Force displayed proven, serial-production aircraft that Washington is actively promoting in the Middle East market – specifically A-10 Thunderbolt II attack aircraft, which has demonstrated its ability to target slower drones like the Shahed. Playing the role of the “old workhorse that never fails” were 4th-generation multi-role fighters – the F-15E Strike Eagle and F-16 Fighting Falcon – as well as the C-130J/H Hercules military transport aircraft. These aircraft were featured in the static display and attracted certain interest; their primary purpose, however, appeared to be a “show of the flag.”
France and Türkiye demonstrated ambitious aircraft and drone models. As expected, French company Dassault Aviation brought its Rafale fighters. The French strategy was targeted: The exhibition coincided with behind-the-scenes negotiations regarding Egypt’s purchase of an additional batch of 24 such aircraft. Türkiye, represented by the TAI and ASELSAN corporations, played to its strengths by presenting a wide range of strike drones and tactical electronic warfare (EW) systems optimized for the specific conditions of the African theater of operations.
Ultimately, El Alamein International Airshow demonstrated that the rules of the game in the arms market have changed. Attempts to isolate the Russian defense industry have undoubtedly failed. At a time when customers require weapons capable of prevailing in modern high-tech conflicts, Russia’s technological superiority in aviation, air defense, and unmanned systems establishes it as a key and indispensable partner on the international stage.